Privacy Policy

Last Updated: August 2026

respects the privacy of customers and visitors to www.smahoshop.com.

This Privacy Policy describes how we collect, use, disclose, store, process, and protect personal information when you visit our website, create an account, purchase products, communicate with us, or otherwise use our services.

The data controller or relevant responsible business entity for the website is:

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

  • www.smahoshop.com;
  • online checkout;
  • customer accounts;
  • customer service communications;
  • returns and refund requests;
  • marketing communications;
  • payment-related processes;
  • shipping and delivery arrangements; and
  • other interactions with .

2. Personal Information We May Collect

Depending on your interaction with us, we may collect the following categories of information.

Identity Information

This may include:

  • full name;
  • account name;
  • username;
  • customer ID; or
  • other identifiers associated with your order.

Contact Information

This may include:

  • email address;
  • shipping address;
  • billing address; and
  • telephone number where voluntarily provided or required for delivery.

Order Information

This may include:

  • products purchased;
  • order number;
  • order date;
  • delivery status;
  • transaction amount;
  • selected shipping method;
  • return information; and
  • refund history.

Payment Information

Payment processing may be handled by third-party payment providers.

We may receive transaction-related information such as:

  • payment status;
  • payment method type;
  • transaction reference;
  • partial card information; or
  • billing confirmation.

We do not necessarily receive or store full payment card details.

Device and Technical Information

We may automatically collect information such as:

  • IP address;
  • browser type;
  • operating system;
  • device type;
  • referring URL;
  • pages viewed;
  • date and time of access;
  • session duration; and
  • diagnostic information.

Communications

If you contact us, we may retain:

  • email correspondence;
  • support requests;
  • return requests;
  • complaints;
  • questions;
  • photographs provided by customers; and
  • other communications.

3. How We Collect Information

We may collect personal information directly from you when you:

  • create an account;
  • place an order;
  • enter delivery details;
  • submit payment information;
  • contact customer service;
  • request a refund;
  • return a product;
  • subscribe to promotional communications;
  • participate in surveys or promotions; or
  • otherwise provide information to us.

We may also collect information automatically through cookies, analytics technologies, and similar tools.

4. How We Use Personal Information

We may use personal information to:

  • process orders;
  • accept or verify payments;
  • fulfill purchases;
  • arrange shipping;
  • deliver products;
  • communicate order status;
  • process returns;
  • issue refunds;
  • provide customer support;
  • maintain customer accounts;
  • respond to inquiries;
  • prevent fraud;
  • verify transactions;
  • improve website functionality;
  • analyze customer behavior;
  • troubleshoot technical problems;
  • improve our products;
  • maintain financial and accounting records;
  • comply with applicable law;
  • respond to regulatory or legal requests; and
  • protect the rights, property, and security of and its customers.

5. Legal and Business Purposes

Depending on the circumstances and applicable law, we may process personal information because:

  • it is necessary to perform a customer transaction;
  • the customer has provided consent;
  • it is necessary to comply with legal obligations;
  • it is necessary for legitimate business purposes; or
  • it is required to protect our legal rights or prevent fraud.

6. Marketing Communications

Where permitted by applicable law, we may send customers information regarding:

  • new products;
  • promotions;
  • discount offers;
  • special campaigns;
  • product recommendations; and
  • related news.

Where consent is legally required, we will obtain appropriate consent before sending marketing communications.

You may unsubscribe from marketing communications at any time.

Unsubscribing from marketing communications will not prevent us from sending necessary transactional messages such as:

  • order confirmations;
  • shipping notifications;
  • payment notices;
  • refund confirmations;
  • fraud alerts; or
  • customer service responses.

7. Cookies

We may use cookies and similar technologies to operate and improve the website.

Cookies may be used to:

  • remember cart contents;
  • remember user preferences;
  • maintain sessions;
  • analyze website usage;
  • identify technical issues;
  • improve website speed;
  • help prevent fraud; and
  • understand how visitors interact with the website.

8. Types of Cookies

We may use different categories of cookies.

Necessary cookies are used to enable essential website functionality.

Functional cookies may remember customer preferences.

Analytics cookies may help us understand traffic and usage patterns.

Marketing or advertising cookies may be used where permitted by applicable law and appropriate consent has been obtained.

9. Cookie Controls

Most web browsers allow users to control or delete cookies.

If you disable certain cookies, some website functions may not operate correctly.

10. Sharing Personal Information

We may share personal information with third parties where reasonably necessary to operate our business.

These parties may include:

  • payment processors;
  • banks;
  • card networks;
  • shipping companies;
  • courier companies;
  • fulfillment providers;
  • cloud hosting providers;
  • website service providers;
  • analytics providers;
  • cybersecurity providers;
  • accounting providers;
  • professional advisers; and
  • governmental or regulatory authorities.

11. Payment Providers

Payment providers may independently process customer information under their own privacy policies.

Customers should review the privacy practices of the relevant payment provider where appropriate.

12. Shipping and Logistics Providers

In order to deliver products, we may provide shipping companies with information such as:

  • name;
  • address;
  • telephone number where required;
  • email where required;
  • order information; and
  • delivery instructions.

13. Disclosure Required by Law

We may disclose personal information where reasonably necessary to:

  • comply with law;
  • respond to a court order;
  • respond to a regulatory request;
  • cooperate with law enforcement;
  • prevent fraud;
  • investigate security incidents;
  • protect legal rights; or
  • establish or defend legal claims.

14. Corporate Transactions

If is involved in:

  • merger;
  • acquisition;
  • restructuring;
  • financing;
  • sale of business;
  • transfer of assets; or
  • similar transaction,

personal information may be disclosed to relevant advisers, prospective purchasers, counterparties, or successors, subject to appropriate confidentiality and legal requirements.

15. International Data Transfers

is incorporated in Hong Kong and serves customers in Japan, Hong Kong, and Singapore.

As a result, personal information may be processed, stored, accessed, or transferred across national borders.

Where required by applicable law, we will take reasonable measures to protect personal information transferred internationally.

16. Data Security

We use reasonable administrative, organizational, and technical measures designed to protect personal information from:

  • unauthorized access;
  • loss;
  • misuse;
  • disclosure;
  • alteration;
  • destruction; and
  • unauthorized processing.

However, no internet transmission or electronic storage system is completely secure.

We therefore cannot guarantee absolute security.

17. Fraud and Security Monitoring

We may use transaction information and technical information to identify:

  • suspicious orders;
  • unauthorized payment attempts;
  • fraudulent behavior;
  • account abuse;
  • automated attacks; and
  • other security risks.

18. Data Retention

We retain personal information only for as long as reasonably necessary for legitimate purposes.

Retention periods may depend on:

  • order fulfillment;
  • accounting obligations;
  • payment disputes;
  • customer service;
  • fraud prevention;
  • contractual obligations;
  • legal obligations; and
  • regulatory requirements.

Once information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.

19. Customer Rights

Depending on applicable law and your location, you may have rights regarding your personal information.

These may include the right to:

  • request access;
  • request correction;
  • request information about processing;
  • withdraw consent;
  • object to certain uses;
  • unsubscribe from direct marketing; or
  • exercise other privacy rights available under applicable law.

20. Access and Correction Requests

You may contact us if you believe information held about you is inaccurate or incomplete.

We may request reasonable information to verify your identity before processing a privacy request.

21. Children’s Privacy

Our website is intended for general retail use and is not specifically directed toward young children.

We do not knowingly seek to collect personal information from children in violation of applicable law.

Where legally required, a parent or legal guardian should be involved in a minor’s use of our services.

22. Third-Party Websites

Our website may contain links to external websites.

Third-party websites operate independently and may maintain their own privacy policies.

is not responsible for the privacy practices, security, or content of third-party websites.

23. Social Media

If the website contains links to social media platforms, interactions with those platforms may be governed by the privacy policies of those third parties.

24. Analytics

We may use analytics tools to understand how visitors use the website.

Analytics information may include aggregated or pseudonymous technical data.

We may use this information to:

  • improve navigation;
  • identify popular products;
  • improve website design;
  • detect technical issues; and
  • understand visitor behavior.

25. Hong Kong Privacy Requirements

As a Hong Kong company, processes personal data with regard to applicable requirements under Hong Kong’s Personal Data (Privacy) Ordinance.

We aim to collect only personal information reasonably necessary for legitimate business purposes and to use such information consistently with the purposes described to customers.

26. Japan

Where applicable to customers in Japan, we will take reasonable steps to comply with applicable Japanese privacy and consumer protection requirements.

27. Singapore

Where applicable to customers in Singapore, we will take reasonable steps to comply with applicable Singapore personal data protection requirements.

28. Changes to This Privacy Policy

We may revise this Privacy Policy from time to time.

Any updated version will be published on the website with the revised “Last Updated” date.

Where legally required, material changes may also be communicated through additional means.

29. Questions and Complaints

If you have questions, concerns, or complaints regarding privacy or personal information, please contact us.

We will make reasonable efforts to investigate and respond appropriately.